But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.
She signed up for JDate, an online dating site for Jewish singles.
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You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.Participation by those 18 to 24 has almost tripled since 2013, and boomer enrollment has doubled.In fact, people over 50 are one of the fastest growing segments.But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.