As Shakespeare understood so well, the spirits come alive on this special, magical night.
In fact folklore has it that charms and divinations, predictors of love, will work on this night alone.
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To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
Midsummer's Eve is the UK's first and oldest free dating site.
We've thousands of success stories already, but there's always room for one more - and we want it to be you!
Please join us and find out the real meaning of romance. Midsummer's Eve is renowned the world over as being the most romantic night of the year.
We pioneered the concept of offering online dating services free of charge.
We were not set up as a business, but set up to try to make a genuine difference in people's lives.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!
As far as we know we're the only web site ever to have won the award twice.
Whilst there's a lot going on, we have never forgotten the one thing that makes falling in love special - the sheer romance of it all.
We're incurable romantics ourselves (that's we set up a free dating site in the first place) and we just love seeing relationships blossom, friendships form, and marriages result.
With tens of thousands of members in the UK, USA and all over the world, we're one of the premiere web sites for dating.